In his own mild yet determined fashion, he suggests this should be a matter of individual choice — a credo very much in tune with Nike's "Just Do It" shtick. Yet it also helped normalise the everyday wearing of sports shoes. Follow us on social media. Different paths to a common norm? Available editions United Kingdom. Rare as it was for a pop song to address politics, the message in Revolution — which I outline in my book — attracted fierce resentment within the radical left before re-appearing in in one of the most seminal and ground breaking advertisements ever made. Reportedly, the action was settled out of court after the campaign had run its course, with Apple, EMI and Capitol agreeing that no Beatles version would ever be used again to sell products — truly the Nike Revolution was a one off.
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But it is reasonable to request that they do not go out of their way to oppose it. Thirty years later, the everyday wearing of shoes designed for professional athletes is a normal part of consumer culture, demonstrating how society can live in the legacy of extraordinary marketing campaigns. The first version Revolution No. Bartle Bogle Hegarty Director: Yet the critical attention generated by the advert appears to have had long term consequences for Nike. The mockery is a surprising move for an advertiser who — despite a lengthy relationship with one of the most consistently creative agencies in London — has tended to a favour pretty conservative advertising.